This communications plan sets out how we will deliver strategic, coordinated, and effective communications throughout 2025 to 2026 to support the delivery of the Luton 2040 vision and corporate priorities.
The objectives of the communications plan are to:
- inform residents of key council services and issues which relate to them, using simple and impactful messaging
- change attitudes, behaviours and perceptions which deliver real outcomes in line with Luton 2040 priorities (safety, homes, jobs)
- build trust in the council on the delivery and investment in services that matter most to residents change the narrative so the council isn’t seen as a fixer of all problems, but an enabler of collective action
- enhance civic pride through Step Forward Luton as our key anchor, empowering residents and businesses to stand up for the town through coordinated ambassador activity and community-led content
- protect and enhance the reputation of the council and the town by challenging misconceptions and sharing positive stories about Luton, supported by Step Forward Luton's place brand strategy
Document details
This strategic plan:
- is owned by the Communications Team
- was last reviewed 2025
- is due to be reviewed July 2027
- is current and up to date
File attachments