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Roundabout sponsorship

Roundabout sponsorship in Luton offers a simple way for businesses to boost their visibility while supporting improvements to the local community.

Image showing an example of a sponsired roundabout in Luton.


Sponsoring a roundabout in Luton gives your business a highly visible way to raise their profile while supporting improvements to the local environment. Sponsorship opportunities are available at key locations across the town.

What the sponsorship includes

Your sponsorship package provides:

  • full colour signage in a prominent position displaying your brand
  • production and installation of four signs measuring 1200mm x 500mm
  • year round coverage for a minimum period of 12 months

Benefits for your business

Roundabout sponsorship can help you:

  • increase awareness of your business name and brand
  • give customers a clear landmark to help them find your location
  • attract new customers and encourage visits to your website
  • support a community initiative that enhances the local area

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Start now

See available roundabout locations and pricing below.

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Roundabout locations, availability and pricing

You can view all available roundabout sponsorship sites on the map below.

See a map of sponsorship roundabouts in Luton

The table below lists the roundabout locations that are currenly available for sponsorship, including the annual cost per site.

Check for locations where fewer signs and/or smaller signs (900mm x 400mm) are permitted. 

RefRoundaboutRate card
R1Pastures Way/Kestral Way£4,000
R4Sundon ParkRoad/Dencora Way/
Grampian Way
£5,000
R5Northwell Drive/Whitehose Vale£2,500
R7Northwell Drive/The Moakes£2,500
R8Northwell Drive/Lygetun Drive£2,500
R10Oakley Road/Humberstone Road/
Roman Road
£3,500
R13Newbold Road/Leamington Road£3,500
R14Biscot Road/Montrose Avenue
(2 small signs only)
£2,000
R16Whipperley Way/Whipperley Ring£2,500
R17Whipperley Way/Northdrift Way£2,500
R18Barton Road/Turnpike Drive* £5,000
R19Barton Road/Icknield Way* £5,000
R20Old Bedford Road/Cromer Way£2,500
R21New Bedford Road/Barnfield Avenue*£5,000
R22New Bedford Road/Stockingstone Road*  £5,000
R25Bushmead Road/Fairford Avenue
(2 large signs)
  £2,500
R26HitchinRoad/Brunswick Street
(2 small signs)
 £4,000
R28Park Square £5,000
R30Hitchin Road/Stopsley Way £4,000
R33Crawley Green Road/Vauxhall Way £3,500
R35Kimpton Road/Airport Way £4,000
R36Wigmore Lane/Hayling Drive £3,000
R37Wigmore Lane/Crawley Green Road £3,000
R38Eaton Green Road/Vauxhall Way £3,500
R40New Bedford Road/Telford Way £4,000
R41St Mary’s Road/Windmill Road £5,000
R43Eaton Green Road/Colwell Rise
(2 large signs)
 £2,500
R45Gypsy Lane/Luton AirportParkway Station
(2 large signs)
 £3,000
R46Crawley Green Road/Headley Rise £2,500
R47Butterfield Green/Hitchin Road*
(3 large signs)
 £5,000

Currently sponsored

The list below shows roundabout sponsorship sites that are currently sponsored. Contact us if you are interested in one of these sites and we can let you know when it becomes available.

Email: marketing@luton.gov.uk 

RefRoundaboutRate card
R2Dunstable Road/Poynters Road/
Skimpot Lane
£5,000
R9BraminghamRoad/Marsh Road£5,000
R11DunstableRoad/Chaul End Lane£4,000
R12Dallow Road(near B&Q)/Hatters Way/
Chaul End Lane
£4,000
R27Castle Street £5,000
R39WigmoreLane/Eaton Green Road
(2 large signs)
 £2,500
R42Dallow Road (NrB&Q)£3,000
R44

Gypsy Lane

(2 large signs)

 £3,000
R46CrawleyGreen Road/Headley Rise £2,500
R47Butterfield Green/Hitchin Road*
(3 large signs)
 £5,000
R48J11/Dunstable Road*
(2 large signs)
 £5,000
R49J10a/London Road
(2 large signs)
 £5,000
Sponsorship and advertising

Sponsorship and advertising

Phone

Phone

Address

Address

Luton Council
Town Hall
George Street
Luton
LU1 2BQ
United Kingdom